was seen at media coverage over the past year highlighted normalization of profanity in schools, where profanity occurs regularly in informal talk. Across the UK and US, researchers warn that views on offensiveness still vary by setting and audience even as usage expands. Swearing is becoming more acceptable, acting as emphasis, camaraderie, or emphasis, rather than aimed insults. The surprise factor seems to be fading in many settings. Recent reporting shows this normalization across media platforms, including educational settings and online spaces. In the UK and US alike, usage is broader, but perceptions of offensiveness vary by context and audience.