SBS Australia confirmed it will stream two early matches that matter of the 2026 World Cup. The fixtures include Argentina against Austria and Portugal versus Uzbekistan. The schedule caters to viewers who are keen to watch live soccer in the quiet morning.
Recent data show a rise in UK viewers who tune in before dawn for international football. SBS’s move follows weekly reports on changes to streaming services in the United Kingdom. The broadcaster believes the early‑morning slots will attract the growing early‑morning audience and enhance its online platform digital hub.