Coles launched just a savory butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes conveniently pre-heated and is coated in a smooth, subtly spiced butter chicken sauce.
It becomes available at shelves next week.
The move follows another retailer’s $10 roast chicken introduced earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to draw shoppers through simple, delicious meals.
It matches the $10 price of the rival product and will be sold in all supermarkets.