Activision is taking a strategic approach to boost interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to heighten its visibility. The company has noted a reduction in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have explained the revival plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.
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