Sydney Sweeney's new Novig spot has drawn heavy criticism.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

Certain critics argue the ad is a big reason women's sports are overlooked.

An outgoing cast member from SNL also mocked the topless ad.

Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.

Sweeney talked about the Novig partnership in a Complex interview about a new Just Sports campaign.

The ad has been labeled as inappropriate and disgusting.