Sydney Sweeney is drawing criticism over a recent sports trading app ad from Novig with nude imagery. Critics argue the racy campaign hurts women in sport. The ad is now featured on a billboard in Times Square, and some coverage labels it explicit. Sweeney also drew criticism for an SNL sketch, and one co-star revealed she asked for breast jokes. Meanwhile, old photos of Sweeney from 2011 have attracted millions of views. Novig is running a promotional code with Fox Sports for NFL Sunday.