Latest News About Subway updates drives digitalization in Fresh Forward 2.0 concepts across markets

Updated 2026-06-17 23:36

The chain announces digital expansion as Fresh Forward 2.0 tests kitchen display systems to improve guest experience; Europe shows early positive reception on digital platforms as part of a broader transformation strategy; travel hubs and non-traditional venues serve convenient options and grab-and-go offerings growth; these developments support Subway's continuous push to simplify ordering and improve on-site dining across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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