Latest News About St. Andrew’s rebranded with Knighthead

St. Andrew's at Knighthead Park got rebranded in a multi-million pound sponsorship agreement with Knighthead, announced in January 2024. The training ground also rebranded and an adjacent entertainment zone was part of the project as Knighthead took an ownership stake. The deal provided support to the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire outlining the terms. Birmingham City names stadium with mega sponsorship deal, marking a major step for the club’s branding.

Sources & References

Significant news for Birmingham as they rename stadium with mega sponsorship deal - Fan Banter
Significant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
St Andrew's @ Knighthead Park - TheSportsDB.com
Stadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
Birmingham City announces naming rights partnership with Knighthead
/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
St Andrews | Birmingham City FC - Football Ground Guide
St Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
Historic Deal Sees St Andrews Renamed - Sport Industry Group
Birmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
St Andrew's @ Knighthead Park
Stadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
St. Andrew's @ Knighthead Park
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