Latest News About St. Andrew’s rebranded with Knighthead

St. Andrew's at Knighthead Park got rebranded in a multi-million pound sponsorship agreement with Knighthead, announced in January 2024. The training ground also rebranded and an adjacent entertainment zone was part of the project as Knighthead took an ownership stake. The deal provided support to the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire outlining the terms. Birmingham City names stadium with mega sponsorship deal, marking a major step for the club’s branding.

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