Rolex macht Schluss mit der «Pepsi
Wusste nicht ob neuer Thread oder im Gerüchte-Thread: https://www.handelszeitung.ch/unternehmen/rolex-macht-schluss-mit-der-pepsi-913450
www.r-l-x.deHere’s what’s currently circulating about the Rolex GMT-Master II “Pepsi”:
- Several reputable outlets reported that Rolex has stopped delivering the Pepsi bezel model to authorized dealers, fueling strong market demand and rising secondary-market prices. For example, Handelszeitung covered Rolex ending production of the Pepsi and noted price spikes on secondary markets.[1]
- Bilanz and other outlets echoed the possibility of an official production halt and referenced price increases on resellers’ platforms, with comparisons to other Rolex models (e.g., steel GMT-Master II) to illustrate value changes.[3][6]
- Market-speculation videos and coverage from watch media and YouTube channels have discussed whether the Pepsi line is truly discontinued, often noting dealer communications and public listings being updated or removed.[2][4]
What to watch next (practical tips):
- Check announcements from Rolex and major watch media around Watches & Wonders 2026 or other trade events for an official statement. Several reports suggest a potential official confirmation at such events.[6]
- If you’re considering buying, be mindful that secondary-market prices have surged, and the absence of new supply can push prices higher or cause variability across regions.[1][3]
- For updated dealer information, monitor major authorized dealer pages and trusted gray-market sources for price trends and stock status updates in your region (New York City area coverage is common in US listings).[1]
If you’d like, I can compile a brief, region-specific snapshot (US market, price ranges, and dealer status) based on the latest confirmed reports and provide a few reputable sources you can follow.