Latest News About Rolex Pepsi

Here’s what’s circulating about Rolex GMT-Master II “Pepsi” as of now.

• Recent reports indicate Rolex officially discontinued the GMT-Master II “Pepsi” (red and blue bezel) at Watches and Wonders 2026, triggering a surge in secondary-market prices and stock shortages at authorized dealers. This is echoed by multiple outlets citing Rolex’s move to wind down the model lineup rather than replacing it with an exact successor.[2][9]
• Reactions across watch media and collectors focus on the market implications: higher values for existing Pepsis on the resale market, and disappointment among enthusiasts hoping for a direct Pepsi replacement or a modern reinterpretation.[5][2]
• If you’re chasing a Pepsi now, expect longer waitlists or higher prices on reputable marketplaces, and verify authenticity with certified dealers or sellers due to increased popularity and potential replicas in the market.[4][2]

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• A quick snapshot of the situation: official discontinuation tends to push prices upward on secondary markets, while fan interest remains strong, creating a premium for carbon copies and vintage listings alike.[2]

If you’d like, I can track ongoing developments and summarize official Rolex statements or provide a current price range from reputable marketplaces with citations.