Latest News About OneOur MomentDirection fragrance launchOne Direction Our Moment releaseOur Moment perfume rolloutDirection scent debut

Updated 2026-06-17 21:18

Our Moment by One Direction debuted in 2013 after a fan petition; launch events in London announced this fragrance to supporters; it launched in Harrods on Aug 29, 2013 and across the UK by Sep 9, 2013; the product line arrived during the group's branding era described as capturing the members' scent preferences; the campaign featured BTS materials band-filled promotional content with the band.

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Our Moment | One Direction Wiki | Fandom

Our Moment is the name of the boys first perfume product. It was released on June 6, 2013 in London, on August 29, 2013 in Harrods and September 9, 2013 nationwide in the United Kingdom. It was first announced on June 5, 2013. The boys saw a petition, created by a fan, to have a perfume made and they got the idea from them. “Funny enough, there was a fan on twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there,” Liam claimed. “It...

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