Skincare brand Neutrogena responded to widespread backlash over a post-show routine video featuring brand ambassador Tate McRae and her application of make-up wipes. The video shows a post-show routine with the brand ambassador. Tate McRae applies make-up wipes in it. The pop star's skincare video inspired online parodies. Viewers made spoofs of the skin care routine.
Fans also attacked Neutrogena following allegations that the company parted ways with Hayden Panettiere after a postpartum interview. The claims involve ending the partnership after the interview.