Network 10 appeared at headlines while it restructures and navigates a shift in TV strategy. Ongoing coverage focuses on local-city reporting with around a 160,000 national audience and greater emphasis on local. The 5pm bulletin gained some traction, the 7pm Deal or No Deal timeslot began to show signs of improvement. Melbourne studio upgrades as part of the network-wide refresh. Brisbane and Perth viewership shows mixed results. Sources indicate these movements as part of Ten’s effort to adapt to a shifting TV environment.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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