Here’s the latest I can share based on recent reports:
- MECCA opened a new-generation mega store in Melbourne Central on August 3, 2024, occupying about 770 square meters and featuring over 140 brands, with new concepts and services for beauty, makeup, skincare, and fragrance. It’s positioned as a flagship experience hub for the CBD and aimed to draw significant footfall in its first year.[1]
- In early 2026, Melbourne’s MECCA Bourke Street megastore (the Bourke Street Mall flagship) was undergoing a facade upgrade and broader façade-work as part of a staged renovation, with completion planned over several months. The store is notably larger than its Sydney counterpart and had drawn hundreds of thousands of visitors since opening.[2]
- Coverage from major Australian outlets in 2025 highlighted high public interest around MECCA’s Melbourne footprint, including large crowds and media attention around flagship openings, underscoring MECCA’s role as a beauty retail anchor in Melbourne’s CBD.[3][4]
If you’d like, I can pull exact opening dates, store hours, and current renovation timelines for Melbourne Central and Bourke Street, or summarize how MECCA’s Melbourne stores compare in size, brands, and services. I can also provide where to find official MECCA announcements and credible local coverage.
Citations:
- MECCA’s Melbourne Central mega store details.[1]
- Bourke Street flagship renovation and visitor figures.[2]
- 2025 media coverage on MECCA flagship openings and Melbourne presence.[4][3]