Q&A: Max Homa on Joining Lululemon, Phoenix Open Quips and a New Year's Resolution
The six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team appearance streak alive.
www.si.comHere’s the latest on Max Homa and lululemon.
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Max Homa joined lululemon as a brand ambassador, with official announcements surrounding his 2025 season launch and wardrobe partnership. This was highlighted in lululemon’s corporate news and multiple golf outlets around late December 2024 and early January 2025.[1][2][3]
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He began wearing lululemon gear for the 2025 season, including apparel and accessories showcased at PGA Tour events such as The Sentry and the Tour schedule kick-off. This transition was covered by sports outlets confirming his ambassador status and first appearances in lululemon-branded looks.[3][7]
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In addition to apparel, reports noted accompanying changes to Homa’s on-course equipment and sponsorships around the time of the announcement, signaling a broader shift to lululemon-affiliated gear ecosystem (including collaborations with Cobra Puma Golf for equipment).[6][10]
Illustration: If you want, I can pull a concise timeline (dates, key quotes, and event names) and generate a simple chart showing the sequence from rumor to official ambassador, plus a one-page summary.
Would you like me to assemble a brief timeline and a visual salida (PNG) of the key moments? If yes, I’ll include citations after each item.