Q&A: Max Homa on Joining Lululemon, Phoenix Open Quips and a New Year's Resolution
The six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team appearance streak alive.
www.si.comShort answer: Max Homa joined Lululemon as a brand ambassador in late 2024/early 2025 and has continued appearances and partnerships through 2025, with coverage noting his switch to Lululemon gear as part of his 2025 PGA Tour season.
Details and context:
- Announcement and timing: Luluemon announced Max Homa as its newest ambassador around late December 2024, with media coverage confirming the official role taking effect in early 2025. This positioned him as part of lululemon’s rotating roster of athletes across golf, football, basketball, and tennis.[1][2][4]
- 2025 season alignment: Reports from early January 2025 indicate Homa would debut in lululemon apparel for the 2025 season, including a gear refresh as he returned to competition in Maui and prepared for the Ryder Cup season considerations.[4][7]
- Broader context: Coverage described Homa’s ambassador role as part of lululemon’s strategic push into golf and athlete storytelling, often highlighting his personality, social media presence, and “modern athlete” appeal.[5][6][1]
- Follow-up notes: Later reporting through mid-2025 and into July 2025 described continued sponsorship status alongside other gear and equipment changes (e.g., Cobra Puma Golf) accompanying his lululemon collaboration, signaling an ongoing multi-brand athletic profile for the player.[9][10]
Would you like a concise timeline of key announcements and the precise dates, or a quick explainer of what the lululemon partnership typically entails for Homa ( apparel, footwear, endorsements, and events )? I can also pull direct excerpts from the cited articles if you want exact wording.