Jewellery brand Giva has removed a Raksha Bandhan commercial starring Bollywood actor Kriti Sanon following public criticism over her outfit. The commercial for the Indian Hindu festival was scrapped after widespread criticism regarding a bikini outfit. In response to the withdrawal of the campaign, Sanon challenged when society will no longer tell women what to wear.
Politician Rahul Gandhi supported Kriti Sanon and defended the actor over the advert row, saying that what a woman wears is her personal choice. Actor Kangana Ranaut also commented regarding the dispute, publishing a post addressed to Rahul Gandhi.