Don Garber shifts blame to Apple for lack of transparency
MLS commissioner Don Garber once again declined an invitation to share how many subscribers MLS Season Pass has on Apple TV.
awfulannouncing.comHere’s the latest I can share based on recent reporting up to 2024–2025.
- Don Garber has repeatedly praised MLS’s Apple deal as a potential landmark in sports media, highlighting revenue-sharing, global reach, and enhanced marketing/promotional support as key positives.[1][3]
- Commentary around the deal has emphasized how the Apple partnership positions MLS for broader subscriber growth and data insights, with Garber framing it as disruptive and forward-looking for the league.[3][1]
- There has been ongoing discussion about Messi’s impact and broader expansion tied to the Apple deal, including how Apple’s global platform could amplify MLS events and international appeal.[4][5][10]
If you’d like, I can pull newer coverage from trusted sources and summarize any changes or developments since 2025, and I can provide a concise timeline of key milestones in the MLS-Apple relationship. Would you like me to do that?
Citations: SportBusiness interview with Garber and Sportcal coverage discuss the deal’s potential historical significance and the revenue-sharing/partners dynamic. Messi-related and expansion discussions are reported by Goal and related outlets.[5][10][1][3][4]