The late Colonel Sanders keeps on guiding KFC expansion today, with newly rolled out menu items launching in the UK and Canada to gauge demand. British diners promptly posted the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including about eleven Florida closures, tightening its footprint. Marketing now mixes online buzz with physical stores to hold younger buyers, leaning into the late founder's recognisable image. The brand tries out small changes prior to wider rollouts, holding to a step-by-step playbook across regions.