Coles faces court over misleading discount allegations | SBS News
The consumer watchdog's barrister said increased costs are irrelevant to whether products are promoted to customers as genuine discounts.
www.sbs.com.auHere’s a quick update on the latest Coles-ACCC news.
- The ACCC has been active in 2026 regarding Coles’ pricing and promotions, including claims that some Down Down discounts were misleading to consumers (coverage includes Australian outlets like ABC and SBS reporting on a federal court case in February 2026).[3][4]
- Coverage in mid-February 2026 highlighted a federal court confrontation where the ACCC alleges deceptive discount promotions and Coles disputes the claims, noting inflation and supplier cost pressures as context.[4][3]
- Media from mainstream Australian outlets (ABC, SBS, 9 News) discusses potential penalties and reputational risk for Coles, with expectations that a court ruling could influence pricing practices across the sector.[8][4]
If you’d like, I can assemble a concise timeline of the key court actions and potential penalties, with direct quotes and dates from the sources. I can also pull the latest official ACCC statements and provide a brief synthesis.