Chipotle ran an NBA Finals promotion offering free entrées via text-to-win codes tied to moments in the finals, with a limit of 10,500 free entrées per game in some campaigns and keyword-based redemption through texts to a short code. TV ads carried embedded keywords to unlock BOGO deals in some years, while participation windows were noted as fast. Entrants were subject to standard carrier message and data rates, and speed was emphasized to maximize chances. Marketing coverage described the campaign as a mix of digital and traditional reach, combining short-code texts with televised keyword drops to drive engagement. Some campaigns emphasized moment-based rewards, tying free entrées to specific moments in the series to create urgency and shareable moments among fans. In some years, Chipotle hid BOGO deals in TV ads, prompting fans to catch keywords and participate. Redemption relied on texting to a short code, rewarding fast responses over wide eligibility. Overall, the promotion built on a recurring pattern of brief entry windows, keyword-based redemption, and measurable caps per game to control the giveaway.
Chipotle Mexican Grill today announced it is returning to the Men’s Professional Basketball Championship Series to hide up to 50,000 buy-one-get-one (BOGO) deals in its TV ads. How It Works Chipotle will hide a unique keyword in its TV ads that will unlock 10,000 BOGOs offers in the first four games of the series. Chipotle […]
www.qsrmagazine.comChipotle announced a new promotion that gives customers a chance to win free food during the NBA Finals. Here's how it works.
www.usatoday.comKilling time during replays was never so lucrative
www.timeout.comChipotle Mexican Grill introduced a new promotion called “Free-Pointer” ahead of the 2023 men’s professional basketball championship series. How It Works When a player in the series hits a 3-pointer, Chipotle will drop a text-to-win code via a tweet from @ChipotleTweets on Twitter. The first 300 fans to text the designated code to 888222 will receive […]
www.qsrmagazine.comBecause basketball and burritos go hand in hand (duh).
www.today.com