Latest News About Brewdog Stadium

Here’s the latest on BrewDog stadium developments based on recent reporting.

• BrewDog has expanded its stadium partnerships, most notably with St Helens R.F.C., where the venue was renamed The BrewDog Stadium under a 10-year deal. This signage and naming rights arrangement marks a major branding moment for BrewDog in rugby league. The timing of the deal aligns with BrewDog’s broader strategy to associate its brand with high-profile stadiums and events.[1][5][7]

• In football, BrewDog has also positioned itself as the official beer partner at London Stadium and with West Ham United, signaling multi-venue exposure across distinct leagues and fan bases. The London Stadium partnership includes a multi-year beer provisioning agreement with BrewDog’s core and non-alcoholic ranges available during summer events and West Ham home games.[4][5][8]

• BrewDog’s stadium partnerships appear part of a broader brand-building push, including investments in sustainability and fan experiences at venues, such as solar and renewable-energy initiatives associated with partner stadiums and BrewDog’s own production footprint.[5][4]

Illustration: A typical stadium-venue partnership with BrewDog involves naming rights or exclusive beer provisioning for events, plus branded guest experiences (bars, product ranges like Punk IPA, Lost Lager, Hazy Jane) at the stadiums and related club fixtures.[7][1][4]

If you want, I can compile a quick, focused summary for a specific venue (e.g., St Helens, London Stadium) or track any brand-name changes and event calendars as they’re announced.

Citations:

• BrewDog Stadium naming rights deal with St Helens R.F.C. and ten-year partnership.[7]
• BrewDog as exclusive beer partner of London Stadium and West Ham United, plus product ranges.[4][5]
• Coverage of broader stadium-branding strategy and sustainability practices.[1][4]