Texas quarterback Arch Manning apologized to ESPN journalist Holly Rowe after responding to an AI-generated video. The video depicted coach Steve Sarkisian hitting the reporter. Manning delivered an insensitive comment about the fake video and later expressed regret. The video spread widely after Texas beat Ohio State.

The apology was reported Tuesday, Sept. 15, 2026. He admitted his reaction was inappropriate. No further details about the conversation were released. The incident drew attention because the video was created using AI.